09 January 2020
Pantone Color Institute hopes and predictions are that once we’re over the threshold and into 2020 we’ll immerse ourselves in a deep Blue. Every year, the Institute scopes the hot nuances on the fashion, design, food and make-up scenes and in our daily lives. The energy and vitality of Living Coral has now given way to a hue that instils calm, confidence and a sense of connection: Classic Blue – colour code 19-4052. The colour is neither azure, bright blue or turquoise, it’s neither electric nor cerulean, Persian or Prussian, it’s not cobalt, or aquamarine or sapphire, and it’s not International Klein Blue either. It’s Classic. Iconically classic – enduring and timeless, irrevocably elegant, simple without being banal, reassuring and even intelligent. It’s a shade of blue that triggers reflection, boosts resilience and aids contemplation. It is no mere coincidence that conjures up the evening sky and the depths of the ocean. Where interiors and design are concerned, Classic Blue is all about thinking outside the box, outside the home, a return to nature, an upward glance.
As we enter a new era, troubled by all the natural and social emergencies we are having contend with, the Pantone Color Institute has chosen an honest, non-aggressive hue that invites conciliation and concentration. It’s a colour that, according to Leatrice Eiseman, Executive Director of the Pantone Color Institute “encourages us to look beyond the obvious to expand our thinking; challenging us to think more deeply, increase our perspective and open the flow of communication. We are living in a time that requires trust and faith. It is this kind of constancy and confidence that is expressed by Pantone 19-4052 Classic Blue, a solid and dependable blue hue we can always rely on.”
While some shades of blues can be cold and chilly, they can also be warm, emotional, serene and calming. The reference to the global situation is immediate. The time has come to turn today’s all-pervading “black outlook” into the blue of harmony and human sympathy. An (implicit) request that every single one of us in 2020, not just designers and influencers, is called to answer.