29 October 2019
The future could be an incredibly frightening prospect. On the other hand, it could be incredibly fascinating, as in the case of design and creativity. What will those scenarios be like over the next few decades? The answer, or rather the answers, were supplied by the international NEXT Design Perspectives conference, devised by Altagamma and supported by the Municipality of Milan, the National Chamber for Italian Fashion and the Salone del Mobile.Milano, held at Milan’s Gucci Hub on 29th October. Now into its second edition, it was a strategic Made in Italy event, and one that focused on the potential impact of current trends on the lifestyles of people and businesses, conceived as a full immersion in all sectors of Italian excellence - from design to fashion, to food, motors, sailing, jewellery and hospitality – tasked with handling innovation as a strategic asset.
Deyan Sudjic, Director of the London Design Museum and curator of the event, introduced two different moderators, both experts in creative design and trends – Johanna Agerman Ross, a curator at the Victoria & Albert Museum in London and Tony Chambers, former Design Director of Wallpaper* – and brought together an international panel of speakers from a variety of different fields, including Klaus Busse, Head of Design, Fiat Chrysler Automobiles; Hong Zhou, President, Huawei Research Institute in Europe and Russia; Carlo Ratti, Director of the Senseable City Lab at MIT in Boston; Roberto Cingolani, former Scientific Director of the Italian Institute of Technology and Chief Technology and Innovation Officer, Leonardo Group; Adrian Cheng, Founder of K11; the architect David Chipperfield; the designers Tom Dixon, Piero Lissoni and Patricia Urquiola; Marcus Engman, former Head of Design for IKEA and Creative Director of Skewed; the chef Davide Oldani, Nadja Swarovski and Vittorio Radice, Vice-Chairman of Rinascente.
The proceedings opened with an overview of creative industrial trends, presented by Lisa White, Head of Lifestyle & Interiors and Future Innovations at WGSN, an international company specialising in trend forecasting. She was followed by four reflections on the future of the automotive industry and our cities; on the impact of the digital revolution, new business models and China’s role on the culture and consumption of fashion; on co-working and smart working and on the latest food and hospitality habits.