20 November 2018

Towards maximum housing quality

This will be the third edition of the Salone del Mobile.Milano Shanghai. On display will be a sophisticated selection of pieces that cater to every possible furnishing need, from kitchens to bathrooms and living rooms to bedrooms, all embodying the creativity and manufacturing quality that mark out Italian products. Many of the displays are built around the concept of “total living”, which now seems to dominate the contemporary design scene. This is the trend for creating living environments that flow seamlessly into each other, creating unique and strongly personalised environments, with the onus on maximum comfort, so that everyone can make the most of whatever free time they have for relaxation and self-care.

The great protagonist of this new “scene” is the sofa, sometimes in rounded shapes such as Gallotti&Radice’s enticing Audrey, but more often available in linear variations, corner sofas or chaises longues, such as B&B Italia’s Michel, Poliform’s Bristol and Giorgetti’s Adam. Dining areas feature generously proportioned tables, like Minotti’s Dan or Gio Ponti’s D.859 Table, now re-edited by Molteni, charmingly solid sculptural pieces ripe for conviviality and interchange, yet deliberately understated. New multifunctional crossover storage systems such as Poor’s System and Lema’s Selecta, suitable for both living and sleeping areas, ensure visual continuity and define the perimeters of the home. Kitchens feature super-technological, super-accessorised worktops that make for swift food preparation while preserving quality, while bathrooms have become private hammams, with Turkish baths, saunas and fitness equipment offering everything one could possibly want in terms of zero-kilometre mind and body care.

Formal research, precious materials, colour effects and the exploration of new functional boundaries are what unite the leading Italian brands in their bid to guarantee maximum product quality for maximum living quality.

#Salone del Mobile.Milano Shanghai, #Made in Italy, #design trends, #Gallotti&Radice, #B&B Italia, #Poliform, #Giorgetti, #Minotti, #Molteni, #Porro, #Lema