08 January 2017

Dima Loginoff
“...sensuous forms....with an overall feeling of nouveau luxury and past meets present” written about Dima’s style in the book GOODS by FRAME.

Best Designer Of The Year (Elle Decoration Best Of The Year Award 2014), Moscow-based Dima Loginoff has designed for world famous brands such as Artemide, Vitra, Studio Italia Design, Axo Light and others, and won numerous international awards including iF Product Design Award and Red Dot Product Design Award, International Design Award, Best of Year Award, Artemide “Best Lighting Design” competition and many others.

Products designed by Dima Loginoff decorate not only private residences around the world, but also lots of public spaces from democratic Starbucks to luxury restaurants and hotels, including Hilton in Tallinn, Le Narcisse Blanc Hotel in Paris 7th arrondissement, Zetta Boutique Hotel in San Francisco and even a church in Switzerland.

Young Russian designer has conquered the West just in few years.

How do you define design?
For me, design is the best way of improving somebody's life. By this I mean improvement in terms of function as well as looks. As far as designers, most clients and I are concerned, the latter is no less important.

What does the intersection between culture, creativity and innovation mean to you in terms of the creative process?
In modern design this intersection is almost always present. The combination of something new, original, creative and sometimes a bit historical underpins my work.

Where do you look for references for your work? (Do you use the Internet, bookstores, travel, go to exhibitions …?)
Everything influences my work. A trip to the theatre or a walk in the woods can have the same influence and be just as inspiring as Pinterest or an exhibition of interiors.

What does interior design mean to you and how does it relate to the domestic space?
I've loved interior design since I was a child. I always knew I would become an interior designer or decorator. In the end, as soon as I finished studying for this profession, I suddenly found myself creating designs for objects and I threw myself completely into designing objects. But that's related to interiors.

How do you think lifestyles are evolving and what trends are surfacing in your country?
The Russian market is much younger than the European markets. Every young market develops quickly and sporadically. The main characteristic of any developing country is an incessant and insatiable thirst for ideas. Therefore there’s lots of everything in Russia, sometimes too much. But with time passions subside, people start taking a more measured approach to design, they study, travel a lot, they become fussier about the quality of workmanship and ideas, and they’re starting to watch what they spend. All this makes for a more balanced environmental quality and generally-speaking it’s almost impossible to distinguish our design from that of developed countries, perhaps with the exception of classic interiors. In my opinion, the situation regarding these sorts of interiors is not that great in Russia yet.

How are your relationships with the companies you work with on a daily basis?
As I create collections of furniture, lighting and other interior objects for Western brands and now also for Russian brands every year, I literally work directly with the companies. I’m in touch with the manufacturers every day.

How do you live the relationship with home?
Home for me is the place where I relax, work and entertain. My guests say I have a developed sense of the home. In any case, my friends never invite me over, they all prefer coming to me, when I invite them over for the evening, for example. I live in the centre of Moscow, not far from the Russian writer Leo Tolstoy’s house. It’s a trendy area now, with lots of restaurants and bars, but I love it, with its ancient buildings, narrow streets and sympathetic modern architecture. But at the moment I’m working on a new project, which is organising life outside the city. Not long ago I bought a small plot in a very green part of the suburbs and so I’ve also learnt to drive. By the end of this year, I hope I’ll be able to live and work not just in the city, but also surrounded by nature.

Which room in the house do you like best and why?
Probably the kitchen, because that’s primarily where I design. I work from home; it works very well for me. And the coffee machine is always within reach. A strong espresso is a guarantee of good design!

An icon of our time?
You yourself. It’s odd that most people don’t realise it.