10 June 2019
Giulio Iacchetti is a designer who turns ideas, particularly very simple ones, into objects that in turn are capable of conjuring up memories and emotions. His job is to pour soul and intelligence into things – as he loves to say. He is a democratic designer, an anti-divo par excellence, someone who takes up a stand and defends it. He believes that design should not echo people’s taste, but is called upon to improve it and that surrounding oneself with beautiful objects shouldn’t be a luxury but a right. This can only happen with design that is people-friendly, that does not put people off, like his own. Giulio Iacchetti is undoubtedly descended from the great tradition of Italian masters - Castiglioni, Sottsass, Mari, Mangiarotti and Rossi. Like them, he tends to design things well, because that’s the only way they will remain unforgettable. Not surprisingly, he has won two Golden Compass awards and works with leading contemporary design companies such as Foscarini, Alessi, Artemide, Guzzini, Sambonet, Danese Milano, Globo, Fontana Arte and Moleskine. Above all, though, he is the founder of the Internoitaliano collection of products inspired by the Italian way of life, produced in artisan workshops and marketed via the Internet. Because Iacchetti believes in the power of collective ideas and in Italy’s artisan skills. We met him at the Salone del Mobile.Milano and interviewed him.